Job Title: National Aftermarket Sales Support
Reports to: Aftermarket & Maintenance Network Manager
Location: Home-based (UK) with national travel
THE ROLE:
BPW Limited is looking for a driven and customer-focused National Aftermarket Sales Support to join our Aftermarket team and represent the BPW brand across the UK.
You will be responsible for driving aftermarket sales growth, supporting our distributor network, and strengthening the BPW Maintenance Network. You’ll combine technical understanding, relationship management, and a commercial focus to build lasting relationships with distributors and fleets, promoting BPW as the leading brand of choice.
KEY RESPONSIBILITIES:
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Promote and protect the integrity of the BPW brand across the approved distributor network.
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Develop a strong technical understanding of BPW products, parts, and processes.
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Drive growth across the BPW product portfolio with distributors and fleets through product knowledge and value-based selling.
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Build and maintain strong working relationships with fleets, distributors, and workshops, supporting collaboration via the BPW Maintenance Network.
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Maintain a structured national visit plan to ensure consistent, proactive customer engagement.
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Deliver effective presentations and training sessions to enhance distributor and customer product confidence.
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Identify and introduce new service and maintenance opportunities in partnership with local distributors.
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Profile fleets within distributor territories and manage accurate records of key accounts and activity.
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Communicate new product developments, campaigns, and initiatives to distributors.
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Gather and share customer feedback and market insights to help shape BPW’s aftermarket strategy.
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Monitor competitor activity and market trends to identify emerging opportunities.
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Represent BPW at trade shows, distributor events, and industry evenings, acting as a key brand ambassador.
OTHER RESPONSIBILITIES:
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Support workshops in achieving BPW Maintenance Network standards and ensuring the use of genuine BPW parts.
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Assist with developing and supporting local and national third-party maintenance contracts.
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Work collaboratively with the marketing team to support the implementation of promotional materials and events.
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Identify potential partnerships with complementary third-party product providers to enhance BPW’s offering.
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Ensure compliance with company health and safety policies.
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Provide market and customer activity reports as required.
SKILLS AND EXPERIENCE:
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Proven experience in the commercial vehicle aftermarket, ideally involving parts distribution, fleet management, or workshop operations.
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Strong ability to build and maintain relationships at all levels, from workshop technicians to senior management.
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Commercially focused, self-motivated, and results-driven, with a proactive approach to identifying opportunities.
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Confident communicator with excellent verbal and written skills.
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Proficient in MS Office.
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Flexible and willing to travel extensively across the UK, including overnight stays.
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A collaborative team player who is passionate about delivering excellent customer service and representing the BPW brand.
ABOUT US:
Join BPW Limited, the UK’s largest producer of trailer axles and suspension systems and the UK & Ireland subsidiary of BPW Bergische Achsen KG - Europe's leading axle and suspension manufacturer for trailers and semi-trailers.
We deliver a comprehensive range of high-quality products for the commercial vehicle industry. From robust axle and suspension systems engineered for durability to smart truck and trailer telematics designed for user-friendly operation.
Our goal is to make transport and logistics processes more efficient and safer for our customers. As part of the BPW Group, which includes idem Telematics, Hestal, Ermax and HBN-Teknik - BPW Limited benefits from a worldwide network of leading specialists in research and development, sales and industrial production, ensuring our customers receive world-class solutions backed by trusted experience.
Ready to drive Innovation with BPW?
Applications in writing, accompanied by an up-to-date CV, should be submitted to Alasdair Campbell, [email protected].
Please note that the application deadline is 28th November 2025.